Content Engine for Your Website
You know precisely what your customers wish to know. We ensure that the answers appear on your website, researched and written in your own tone of voice.
The Content Engine researches each subject from verifiable sources, writes the article in the style your readers already associate with you and delivers it to your content management system as a draft, on a weekly basis or at whatever interval you consider most suitable. Without your approval, no article goes live.
The trial comprises four articles over four weeks at a fixed fee. Thereafter, the decision whether to continue rests with you.
Why does a company blog so often fall silent?
Most business owners know exactly the demands and questions of their customers, because they encounter them every day. What they rarely have is the time to turn that knowledge, week after week, into a properly researched article. The blog therefore falls silent, frequently for years. It is a costly silence, since Google and AI assistants draw on precisely such articles when they compose their answers.
Businesses that publish substance on a regular basis are the ones quoted. Those that remain silent cede the ground to competitors who continue to write.
The trial delivers one article a week over four weeks. That is long enough to demonstrate that the service runs reliably, and it leaves room for adjustment should the setup call for it, before you commit to anything further.
You read the finished article on a preview page and approve it. Only that click makes it public.
The connection runs through a small, dedicated extension secured by its own key. Your login remains yours alone.
How does the Content Engine work?
Research from verifiable sources
For each subject, the engine gathers current sources that can be independently checked: studies, specialist publications and official statistics. Every figure is verified against its source before a single sentence is written, and anything that cannot be confirmed is excluded. Your approval then serves as the second safeguard.
Written in your tone of voice
The engine studies your existing articles and adopts their tone, their length and the manner in which they refer to sources. The result reads as your own work rather than as the output of a text generator.
Your approval is decisive
Each article arrives in your content management system as a draft, accompanied by a link to a preview page. You read it at your convenience and approve it with a single click. Should anything require changing, you say so on the same page and receive a revised version. Where you have opted for images, you also decide there whether the article is to carry an AI-generated image or one drawn from your own media library.
Published and correctly filed
Once approved, the article is published automatically, in the correct category and in its proper place on your blog page. At no point do you need to open the editor.
Is the Content Engine already in use?
It is, and on two quite different systems. Our own blog runs on Next.js, and since July 2026 its articles have been produced by this engine. Sonnen-Oase, a group of tanning studios in Upper Bavaria, operates its website on WordPress with WooCommerce. Its first article through the CMS connection went live on 24 September 2026, having passed from research to publication without anyone opening the editor.
What the engine does not do
It does not replace a brand strategy, nor can it know of its own accord what matters most in your business at any given moment. The most valuable subjects come from you: from the questions your customers raise, from your own experience and from what you observe in the course of daily business. The engine relieves you of the research and the writing. What appears under your name remains your decision.
This is not automated blogging. Without your approval, nothing is published.
Who has access to your website?
We require neither your password nor an account of our own. A small, dedicated extension performs a single function: it creates drafts and, once you have approved them, publishes those drafts and nothing else. It is secured by its own key, which is entirely separate from your login.
What this means for you
- The extension is installed like any other, through the administration area of your content management system, either by you or on your behalf.
- You determine the name under which the articles appear.
- The key is displayed on a settings page, and you may replace it at any time; the previous key ceases to work immediately.
- Deactivating the extension is sufficient to sever the connection.
- Should you prefer, and where we already have access to your server, we can install the connection in such a way that it cannot be switched off inadvertently.
There is no permanent third-party access and there are no new user accounts. With the standard installation, you can close the door yourself at any time.
What does the trial cost?
For the trial: four articles over four weeks, researched, written and published following your approval.
With an image for every article
€350 — either AI-generated or drawn from your own media library, as you decide article by article.
Setup, one-off
A one-off setup fee of €250 covers the connection of your website, the calibration of the engine to your tone of voice and an initial round of topic planning. The fee is the same whichever system you use, Shopware and Joomla included.
Trial total
€500 in total, or €600 with images.
All prices are exclusive of VAT. This offer is addressed exclusively to businesses.
The trial includes
- Four expert articles, one a week
- Research from verifiable sources for every article
- Proposals for future subjects arising from each piece of research
- A writing style derived from your existing content
- A preview page with one-click approval for every article
- One round of revisions per article at no additional cost
- Automatic publication in the correct category
- Installation of the extension and a test of the connection
- A personal topic-planning session at the outset
After the trial
Whether to continue is entirely your decision. Should you do so, the engine continues on a weekly basis or at whatever interval you then consider most suitable, for a monthly fee that we agree together on the basis of the trial. Should you decide otherwise, you simply deactivate the extension, and every article already published remains on your website.
A guarantee of satisfaction
Should the trial fail to persuade you, we refund the full amount, the setup fee included. In return, we remove from your website the articles published during the trial. We are confident in the quality of the work, which is why we are glad to make the first step an easy one.
Your enquiry reaches zeitwert | labs directly; there is no form to complete.
Frequently asked questions
Who is the Content Engine intended for?
For businesses with their own website on an established content management system, which have genuine expertise to share but too little time to set it down in writing on a regular basis.
Which systems does it work with?
The connection for WordPress is complete and already in use. For Shopware, Joomla and further systems such as Magento or Shopify, we set up the connection on request. Please allow roughly a month, which leaves time for thorough testing; the setup fee remains the same. The Content Engine cannot, however, work with closed website builders of the kind supplied by some hosting providers or AI site generators, as these do not permit additional extensions to be installed.
Who decides on the subjects?
You do, with our support. At the outset, we establish together what your customers wish to read about. Thereafter we propose subjects drawn from current developments. Each piece of research, moreover, brings to light further questions that people are asking about your field, and we put these to you as proposals for future articles. You decide which of them to pursue.
What happens if I am not satisfied with an article?
You describe on the preview page what you would like changed. The engine revises the article accordingly and submits the new version for your approval. One round of revisions per article is included in the trial. Should the revised version still fall short of your expectations, you simply withhold your approval, and nothing is published.
Must AI-generated articles be labelled?
Since 2 August 2026, Article 50 of the EU AI Act has required businesses to disclose that a text has been generated by AI where it is published to inform the public on matters of public interest. The obligation does not apply where a person has reviewed the text and assumes editorial responsibility for its publication. Such a review is built into every article, although it holds only if you genuinely read the text before approving it. The Act also extends to businesses outside the European Union whose AI-generated content is used within it. Whether a particular article falls within the obligation depends on its subject, and none of the foregoing constitutes legal advice for your specific circumstances.
How are AI-generated images handled?
Every AI-generated image carries a brief caption stating as much. For photorealistic images this may in any case be a legal requirement, and it reflects our conviction that readers should know how a piece of content came about. Images from your own media library are used unaltered, and the rights to them remain with you.
Is this not already available as software?
There are tools that generate articles at the press of a button and publish them unreviewed. Google's spam policies expressly identify what they term scaled content abuse: the production of large numbers of pages primarily to manipulate search rankings rather than to serve readers. Every article from the Content Engine rests on verified sources and crosses your desk before it appears.
How does this compare with cut-price alternatives?
Some providers generate articles entirely automatically and publish them without further review. Every article from the Content Engine passes through an independent fact-checking step that verifies each source used, individually. Unconfirmed figures are removed before they ever reach the text. You see every article in preview before publication and approve it yourself. And the engine learns the tone of your existing website copy, rather than delivering generic, interchangeable prose.
How does this differ from your implementation service?
The Content Engine performs one clearly defined task: regular expert articles on your website. Our implementation service extends considerably further, encompassing your presence beyond your own website, structured data and technical maintenance. The engine may form part of that work or operate independently.
What happens if the trial as a whole does not satisfy me?
You receive a full refund, the setup fee included. We then remove from your website the articles published during the trial.
Do I need the visibility report first?
No. The report establishes where AI mentions you today and where it does not. The Content Engine is one means of closing that gap. The two complement one another, yet neither presupposes the other.